In our branding journey for KML, a new Saudi fashion house brand, we drew inspiration from Islamic manuscripts and traditional handcrafted textiles for its logo design. The brand name itself, KML, meaning "to complete the presence," reflects the brand's mission to offer clothing that enhances the wearer's presence and identity. By weaving elements of tradition and craftsmanship into its branding, With a focus on blending modernity with cultural heritage, KML's branding has effectively captured the essence of Saudi culture while presenting itself as a contemporary and elegant fashion brand. This thoughtful approach to branding has garnered KML widespread recognition and positioned it as a noteworthy player in the fashion industry.