Our journey in branding Street Fifty Six Restaurant (St. 56 restaurant) has been one of excitement and creativity. With our client, we envisioned a youthful and vibrant dining experience in the heart of Jeddah, offering upscale Asian street food with a cozy ambiance. To realize this vision, we embarked on a comprehensive branding journey focused on designing a logo, menu, and packaging that would capture the essence of St. 56 and resonate with its audience. The logo, a central element of our strategy, was crafted to be dynamic and eye-catching, reflecting the eclectic fusion of Asian flavors at St. 56. We incorporated elements inspired by Asian street culture, including the word "street" written in various Asian languages, to add authenticity and evoke a sense of adventure. Each element was designed with careful attention to detail, from the layout and typography to the color scheme and imagery.